CONCEPT COMMUNICATION

What if you want to sell your product to a big brand? Than you will have to “translate” your product to the key values of the company where you want to sell it to. For the class “Concept Communication” everybody had to make the same product fitted to the key values of a brand. The advertisement had to fit the key values of Knorr’s brand identity. Knorr is mostly known for easy to use products and culinairy products.